Last Minute Phil
Day in the Life 

Phil does not typically plan ahead. He is a millennial who goes with the flow. He is always looking for the most up and coming or hot-spot, trending locations. 


He tends to base his decisions on his mood at the time and typically prefers finding activities that he and his friends can do together. He struggles making decisions and as a result he his friends feel unprepared for excursions. They find they regularly forget things and overlook important details.

 


Current Planning Resources
 

Yelp, OpenTable, Meetups, Ticketmaster, AirBNB, Weather Apps, Eventbrite, Social Apps such as Facebook, Google Maps, SF Week, SFCheap, blogs, Pinterest, Word of Mouth, Suggestions from Friends

User Goals

  • Discover Activities and Events

  • Be notified of potential events that fall in areas of interest

  • Plan and save trip details

  • Plan a trip based on available time

  • Plan trip based on points of interest

  • Share trip details and coordinate with others

  • Receive recommendations, tips/ tricks

Plan Ahead Jane
Day in the Life 

Jane enjoys several hobbies and likes checking out the local scene but on occasion also exploring new opportunities. She typically plans ahead for her weekends to do errands, meet up with friends, watch a movie, etc, but on occasion she has some spare time that she would like to find something to fill it.

 

Based on her hobbies and interests she can use current applications to search for several activities, but she feels overwhelmed by all the options and resources she needs to use in order to plan for her event.

 

She wishes she had something that took what it already knew of her and helped provide a more personalized recommendation list and helped her better understand how to effectively fill her free time with meaningful activities and adventures.

 


Current Planning Resources
 

Yelp, OpenTable, Meetups, Ticketmaster, AirBNB, Weather Apps, Eventbrite, Social Apps such as Facebook, Google Maps, SF Week, SFCheap, blogs, Pinterest, Word of Mouth, Suggestions from Friends

User Goals

  • Discover Activities and Events

  • Be notified of potential events that fall in areas of interest

  • Plan and save trip details

  • Plan a trip based on available time

  • Plan trip based on points of interest

  • Share trip details and coordinate with others

  • Receive recommendations, tips/ tricks

 
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Based in San Francisco Bay Area

Carpe Diem

Sunnyvale, Santa Clara County, California, South Bay