Kodak Moments

Greeting Cards Web

 

What Are We Solving For?

 

1) Simplify the Book Building Experience

Creating a photo book is a time-consuming process for even the most experienced users. Determining which photos to use can take up valuable creation time and can quickly lead to decision fatigue.

 

 

2) Focus on Creating and Not on Finding

As a result of having cell-phone cameras, it is easier to end up with duplicates, screenshots, notes, and several unwanted photos in the photo collections.

 

 

3) Pull Out the Gems to Tell the Story

The best part about this new book experience is that we will help find the best photos in the clutter and quickly showcase a compelling photo narrative.

What Are We Solving For?

 

1) Simplify the Book Building Experience

Creating a photo book is a time-consuming process for even the most experienced users. Determining which photos to use can take up valuable creation time and can quickly lead to decision fatigue.

 

 

2) Focus on Creating and Not on Finding

As a result of having cell-phone cameras, it is easier to end up with duplicates, screenshots, notes, and several unwanted photos in the photo collections.

 

 

3) Pull Out the Gems to Tell the Story

The best part about this new book experience is that we will help find the best photos in the clutter and quickly showcase a compelling photo narrative.

 

Role and Team

Role on Team

Research, UX


Deliverables

  • Moderate Design Sprints

  • Competitive Research Analysis

  • Flow and Wireframes

  • Prototypes

Who was on the Team

  • Design Director

  • Front-End Developers (4)

  • Backend (Rochester)

  • Product Manager (1)

  • Marketing Team

Platform

  • Native iOS

  • Web

 

Discovery

As a team, we began working through design sprints in order to better understand the customer's needs and to set up the project for success.​​

Determining the Pain Points

Sketching Initial Dashboards

Competitive Analysis

 

There are several competitors in the photo book space, especially for iOS. Kodak is looking to play in the space but also to find a competitive edge by bringing in the feature of the Smart Picker into play which only a handful of competitors have. 

 

Lo-Fidelity Prototype

 

This was a proof of concept for the flow but also for the new dashboard format that would become the base for all the product builders across the entire Kodak Moments desktop website.

 
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Based in San Francisco Bay Area

Carpe Diem

Sunnyvale, Santa Clara County, California, South Bay