Role and Team

Role on Team

Research, UX, Visual Design


Deliverables

  • Moderate Design Sprints

  • Competitive Research Analysis

  • Flow and Wireframes

  • Prototypes

  • High-Fidelity Mockups

Completed in June 2018

Who was on the Team

  • Design Director

  • Front-End Developers (3)

  • Backend (Rochester)

  • Product Manager (1)

Platform

  • Native iOS

  • Mobile Web (Responsive)

Where We Started

Kodak already had a basic book builder on iOS prior to my time at Kodak. This project in part was a visual redesign to update to current branding. However, it was also a chance to look at how to improve the entire book building experience by tackling the most difficult tasks of building a book.

 
 

Discovery

As a team, we began working through design sprints in order to better understand the customer's needs and to set up the project for success.​​

Stakeholders were PMs, Marketing, VP, and Developers

Initial Flow Planning

Competitive Analysis

 

There are several competitors in the photo book space, especially for iOS. Kodak is looking to play in the space but also to find a competitive edge by bringing in the feature of the Smart Picker into play which only a handful of competitors have. 

 
 

Understanding the Flow

Lo-Fidelity Prototype

Initially, we were solving for the photo books shop page, the Made For You book, and the first time user.

It quickly became apparent that this was too large of a scope to complete before the deadline and the decision was made to focus on the first time user who is interested in just building a basic book.

Mid-Fidelity Prototype

 

 

The general flow was set up at this point but it was now time to focus on exploring the Smartfill and Photo Tray in more depth.

User Testing

We used Usertesting.com to run a test a set of screens from a hi-fidelity prototype. The test was not over a flow but instead of various sections of the flow. We tested the Picker, Smartfill, and the Photo Tray.

Final Deliverables

 

Final handoff included an InVision prototype to show flow and interactions, Zeplin Files with assets, and stories using Pivotal for the development team to take action on and understand the required interactions.

What's Next?

 

 

As we were completing the handoff of the assets for the iOS App the web team was requesting the materials and this is the point in the project where we transitioned and strictly focused on converting the experience we created for the iOS for responsive web.

 

Some of the things we learned are that it is best to conduct user tests and interviews early and often. This helps eliminate the need for assumption based decisions and provides more leverage for the team when communicating with stakeholders. We also learned that it is best to bring the development team into the mix early in the design process.

 
 
 
 
 

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Based in San Francisco Bay Area

Carpe Diem

Sunnyvale, Santa Clara County, California, South Bay