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Kodak Moments

Photo Books Web

What Are We Solving For?


1) Simplify the Book Building Experience

Creating a photo book is a time-consuming process for even the most experienced users. Determining which photos to use can take up valuable creation time and can quickly lead to decision fatigue.



2) Focus on Creating and Not on Finding

As a result of having cell-phone cameras, it is easier to end up with duplicates, screenshots, notes, and several unwanted photos in the photo collections.



3) Pull Out the Gems to Tell the Story

The best part about this new book experience is that we will help find the best photos in the clutter and quickly showcase a compelling photo narrative.

The Team

Role and Team

Role on Team

Research, UX, Visual Design


  • Moderate Design Sprints

  • Competitive Research Analysis

  • Flow and Wireframes

  • Prototypes

  • High-Fidelity Mockups

Completed in June 2018

Who was on the Team

  • Design Director

  • Front-End Developers (3)

  • Backend (Rochester)

  • Product Manager (1)


  • Native iOS

  • Mobile Web (Responsive)

Where We Started

When I initially joined the team I worked closely with my Design Director to help create the initial photo books website builder. This was our first attempt at a simple, basic web book builder.

Where We Started


As a team, we began working through design sprints in order to better understand the customer's needs and to set up the project for success.​​

Stakeholders were PMs, Marketing, VP, and Developers

Initial Flow Planning

Competitive Analysis


There are several competitors in the photo book space, especially for iOS. Kodak is looking to play in the space but also to find a competitive edge by bringing in the feature of the Smart Picker into play which only a handful of competitors have. 


Understanding the Flow

Mid-Fidelity Prototype



The general flow was set up at this point but it was now time to focus on exploring the Smartfill and Photo Tray in more depth.


I went through the tests and transcribed the videos taking notes along the way that would help the team gain insight into what changes needed to be made for the next round of iterations.​​​

  • Need to show photos in the Smartfill experience

  • Pricing transparency

  • Clear directions for how to use the Smartfill

Lo-Fi Prototype
Mid-Fidelity Prototype
Final Deliverables

View Additional Kodak Projects

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