Early Feedback
Pilot Walkthroughs
The first few months on the project I was working under another designer before they took another opportunity and I became the lead designer. During this time, the initial user testing consisted of several remote sessions with the advanced user group (McKinsey & Company).
As our power users, they will be using all aspects of the tool. In order to make sure that our more common user group is also able to get the most out of the new analytics tool, we conducted user tests with a few customers remotely while watching them interact with the tool via video conferencing.
Kodak Moments
Photo Books Web
What Are We Solving For?
1) Simplify the Book Building Experience
Creating a photo book is a time-consuming process for even the most experienced users. Determining which photos to use can take up valuable creation time and can quickly lead to decision fatigue.
2) Focus on Creating and Not on Finding
As a result of having cell-phone cameras, it is easier to end up with duplicates, screenshots, notes, and several unwanted photos in the photo collections.
3) Pull Out the Gems to Tell the Story
The best part about this new book experience is that we will help find the best photos in the clutter and quickly showcase a compelling photo narrative.
Role and Team
Role on Team
Research, UX, Visual Design
Deliverables
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Moderate Design Sprints
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Competitive Research Analysis
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Flow and Wireframes
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Prototypes
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High-Fidelity Mockups
Completed in June 2018
Who was on the Team
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Design Director
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Front-End Developers (3)
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Backend (Rochester)
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Product Manager (1)
Platform
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Native iOS
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Mobile Web (Responsive)
Discovery
As a team, we began working through design sprints in order to better understand the customer's needs and to set up the project for success.
Stakeholders were PMs, Marketing, VP, and Developers
Initial Flow Planning
Competitive Analysis
There are several competitors in the photo book space, especially for iOS. Kodak is looking to play in the space but also to find a competitive edge by bringing in the feature of the Smart Picker into play which only a handful of competitors have.
Understanding the Flow
Synthesized
I went through the tests and transcribed the videos taking notes along the way that would help the team gain insight into what changes needed to be made for the next round of iterations.
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Need to show photos in the Smartfill experience
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Pricing transparency
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Clear directions for how to use the Smartfill