Early Feedback
Pilot Walkthroughs
The first few months on the project I was working under another designer before they took another opportunity and I became the lead designer. During this time, the initial user testing consisted of several remote sessions with the advanced user group (McKinsey & Company).
As our power users, they will be using all aspects of the tool. In order to make sure that our more common user group is also able to get the most out of the new analytics tool, we conducted user tests with a few customers remotely while watching them interact with the tool via video conferencing.
Kodak Moments
Calendars
Problem
Photo calendars
Project Details
Role
Lead Designer
Role
Research, UX, Visual Design
Deliverables
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Moderate Design Sprint
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Competitive Analysis
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Flow / Wireframes
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Prototyping
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User Testing
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High-Fidelity Mockups
The Team and Stakeholders
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Design Director
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Product Manager (1)
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VP of Product and Technology
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Front-End Developers (3)
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Backend (Rochester Team)
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(Mobile Web - 3rd Party)
Platform
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Native iOS
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Mobile Web
About Kodak
Kodak Moments lives under the global heritage of the renowned Kodak brand. As a team, our goal is to create delightful experiences that help customers place their treasured memories into products that will bring them to life in tangible forms.
Where We Started
When I first joined the team we were at the beginning stages of bringing the web design in-house. The original book builder was our first attempt at a web builder. This project was not only a redesign to bring the builder into the new "dashboard" experience we moved all the builders towards but also to implement the same "best photo" experience we were developing for iOS.
Discovery
As a team, we began working through design sprints in order to better understand the customer's needs and to set up the project for success.
Stakeholders were PMs, Marketing, VP, and Developers
Initial Flow Planning
Understanding the User
“When preserving my memories, I want to create a photo book effortlessly, so I can spend more time making memories.”
Meet Mary Ann
A middle-aged woman who is looking to showcase her family’s photos of their adventures and key milestones.
Mary's Goals
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Select the Best Photos
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Tell a Story
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Stay in Budget
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Review Book and Edit
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Checkout (Add to Cart)
Business Goals
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First Time User is Initial Focus
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Complete Book in One Session
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“Jump” into Builder
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Employ “Best Photo” Algorithm
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Provide Pricing Transparency
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Focus on Photo-Centric Layouts
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Support Basic Book Building
We Asked, "How Might We..."
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Provide a quick selection of photos from collections
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Speed up the process of finding and selecting the best photos
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Improve price transparency throughout the entire experience
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Provide a straightforward process to complete a book in one session
Improving Kodak Product Builder for Web
Some of the feedback we received when we tested the web experience with friends and family is that they could not access the entire set of controls depending on the size of the screen they had or the type of screen they had (e.g. small touchscreen laptops).
I lead the initiative to redesign the entire desktop, web experience for all product offerings. I started the redesign process for cards with the knowledge this builder would be for all products moving forward.
Take a look at the wireframe prototype originally put together for cards. The basic layout of the dashboard is the same for all products, the difference is in the product controls on the book pages vs. the card, etc.
Final Deliverables
I handed off the files through Zeplin and the point of contact with the third party, Media Monks (responsive development team) was the product manager.
Check out the Experience
Released Fall 2018
Project Outcome
As a team, our initial focus is on native iOS. While designing for iOS we are also taking into consideration responsive web. After completing the design hand-off to the internal iOS team, I focused on completing the responsive web experience, which was then handed off to a contract development team.
Reflection
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Conduct initial interviews early and if there is an existing experience test it to help ground the team
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Test early and often; helps provide more leverage for the team when communicating with stakeholders
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Give the rest of the team, such as development, a preview a few times throughout the process
