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Kodak Moments




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Project Details


Lead Designer 


Research, UX, Visual Design



  • Moderate Design Sprint

  • Competitive Analysis

  • Flow / Wireframes

  • Prototyping

  • User Testing

  • High-Fidelity Mockups

The Team and Stakeholders

  • Design Director

  • Product Manager (1)

  • VP of Product and Technology

  • Front-End Developers (3)

  • Backend (Rochester Team)

  • (Mobile Web - 3rd Party)


  • Native iOS

  • Mobile Web

About Kodak


Kodak Moments lives under the global heritage of the renowned Kodak brand. As a team, our goal is to create delightful experiences that help customers place their treasured memories into products that will bring them to life in tangible forms.

Where We Started


When I first joined the team we were at the beginning stages of bringing the web design in-house. The original book builder was our first attempt at a web builder. This project was not only a redesign to bring the builder into the new "dashboard" experience we moved all the builders towards but also to implement the same "best photo" experience we were developing for iOS.


As a team, we began working through design sprints in order to better understand the customer's needs and to set up the project for success.​​

Stakeholders were PMs, Marketing, VP, and Developers

Initial Flow Planning

Competitive Analysis


There are several competitors in the photo book space, especially for iOS. Kodak is looking to play in the space but also find a competitive edge above the rest using the best photo algorithm to help customers find their best photos.

Understanding the User

​“When preserving my memories, I want to create a photo book effortlessly, so I can spend more time making memories.”

Meet Mary Ann

A middle-aged woman who is looking to showcase her family’s photos of their adventures and key milestones. 

Mary's Goals

  • Select the Best Photos

  • Tell a Story

  • Stay in Budget

  • Review Book and Edit

  • Checkout (Add to Cart)

Business Goals

  • First Time User is Initial Focus

  • Complete Book in One Session

  • “Jump” into Builder

  • Employ “Best Photo” Algorithm

  • Provide Pricing Transparency

  • Focus on Photo-Centric Layouts

  • Support Basic Book Building

We Asked, "How Might We..."

  • Provide a quick selection of photos from collections

  • Speed up the process of finding and selecting the best photos

  • Improve price transparency throughout the entire experience

  • Provide a straightforward process to complete a book in one session

Improving Kodak Product Builder for Web


Some of the feedback we received when we tested the web experience with friends and family is that they could not access the entire set of controls depending on the size of the screen they had or the type of screen they had (e.g. small touchscreen laptops).


I lead the initiative to redesign the entire desktop, web experience for all product offerings. I started the redesign process for cards with the knowledge this builder would be for all products moving forward. 



Take a look at the wireframe prototype originally put together for cards. The basic layout of the dashboard is the same for all products, the difference is in the product controls on the book pages vs. the card, etc.

Final Deliverables


I handed off the files through Zeplin and the point of contact with the third party, Media Monks (responsive development team) was the product manager.

Check out the Experience


Released Fall 2018

Project Outcome


As a team, our initial focus is on native iOS. While designing for iOS we are also taking into consideration responsive web. After completing the design hand-off to the internal iOS team, I focused on completing the responsive web experience, which was then handed off to a contract development team.





  • Conduct initial interviews early and if there is an existing experience test it to help ground the team

  • Test early and often; helps provide more leverage for the team when communicating with stakeholders 

  • Give the rest of the team, such as development, a preview a few times throughout the process 

View Additional Kodak Projects

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