Alora

Experiences Planned Around You

Role

Research, UX, Visual Design

 

Deliverables

  • Design Strategy

  • Competitive Analysis

  • Flow / Wireframes

  • Prototyping

  • User Testing

  • High-Fidelity Mockups

Type of Project

  • Personal Project

Platform

  • Android

Project Overview

 

While taking a class in the summer my time to explore and go on adventures over the weekends was limited. Planning for an activity takes time to research, plan, and prepare properly for the activity. The vision is for this project is to bring to light the possibility of having a pocket assistant in-hand to help you find and properly prepare for the adventures around you based on your schedule and availability.

Tools

  • Sketch

  • InVision

Problem Statement

 

The problem I suspect is that the process of finding an activity is arduous because several factors need to be taken into consideration when planning.

Hypothesis

I believe that tailored suggestions based on a person’s interests and calendar availability will help young professionals find activities even during their busiest weeks.

Competitive Analysis

 

There are several competitors that have begun to appear in this space over the last few years, especially for iOS. Some of the key players are Facebook's Local, Meetup, and Airbnb just to name a few.

Interviewing Users

 

In order to better understand who my users are, I interviewed people at my favorite coffee shop. The goal was to better understand how people currently plan and conduct research for their adventures currently.

I interviewed 5 people, between the ages of 21-38 years old​

Affinity Mapping

 

After conducting the user interviews, I put together an affinity map that allowed me to pull out the key points from the raw data. I began to see the natural patterns and group these based on emerging themes which lead to new insights and discoveries.

Meet Phil

 

Phil's Summary

Phil does not typically plan ahead. He is a free-will-millennial who goes with the flow. He is always looking for the most up and coming or hot-spot, trending locations.
 

He tends to base his decisions on his mood at the time and typically prefers finding activities that he and his friends can do together. He struggles with making decisions and as a result, the trip participants feel unprepared and several things are always forgotten or overlooked. ​

Phil's Frustrations

  • Too many resources to look through for ideas

  • No place to store research

  • Hard to plan a longer trip and have everything planned out for each day, would like an itinerary

  • Would have been nice to know some information about what to bring, parking situation, and other details that were a surprise when arriving at the location

Phil's Goals

  • Quickly discover activities

  • Learn about opportunities based on interests

  • Find activities which fit availability

  • Identify trending locations

Phil's Needs

  • Needs information that takes into consideration time to commute

  • Hard to coordinate with short notice

  • Struggles to put together an itinerary

  • Feels unprepared​

Laying Out Site Map

Initial Site Map

Laying Out Flow and Sketching Wireframes

Iterations for Personalization Features

 

Several iterations were explored in lo-fidelity sketches to help narrow down to a version that could then be tested in a prototype.

Hi-Fidelity Prototype

Reflection

 

This project was something I did in my spare time while working full time. It was a great way to continue to hone my ux workflow skills and to also learn more about Android Material Design standards. I gained exposure to conducting user interviews and starting from scratch with collecting requirements. I am aware that this project is not where I want it to be. I feel that there is plenty of room for improvement. However, it provides a strong foundation for when I decide to pick this up again to continue to work on it.

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Based in San Francisco Bay Area

Carpe Diem

Sunnyvale, Santa Clara County, California, South Bay